Flatness and brilliance of colour combined with a high degree of stylisation is what defined the Japonisme movement through the world, since it began in the 19th century. In the same way it has inspired our team to combine two
Hanoi Underground Movement
HUM is an international organization based in Hanoi, working on the development of the underground music scene in
the city & Asia. HUM provides consulting, event programming and booking agency services.
Our goal is identifying and developing talent, working hands-on with artists, management and labels, carving career paths that are individual-specific. The company seeks to create a bridge between Asia and the rest of the world, connecting the artists with the local and expat communities.
The underground music scene in Hanoi has great potential due to its multicultural and diverse origins.
HUM is giving these alternative genres & artists the assistance and space needed to reach the rest of the
underground music enthusiasts.