HUM: Fostering the Global Underground Music Scene from Hanoi

An International Organization Committed to Elevating Underground Music in Hanoi and Across Asia

HUM, headquartered in Hanoi, stands as a dynamic international organization dedicated to nurturing and expanding the underground music landscape, both in the vibrant city of Hanoi and throughout the diverse continent of Asia. HUM’s multifaceted approach encompasses consultation services, event curation, and an esteemed booking agency.

Our Mission: Unveiling and Cultivating Raw Talent

At HUM, our mission revolves around the discovery and cultivation of musical talent. We take a hands-on approach, working closely with artists, their management, and record labels to forge individualized career paths. Our aim is to serve as a conduit, seamlessly connecting Asia’s burgeoning talent pool with global audiences, bridging cultures, and unifying the artistic spirit.

Unlocking Hanoi’s Potential

Hanoi, with its multicultural tapestry and diverse origins, is a hotbed of untapped potential in the underground music scene. HUM recognizes the boundless opportunities that this vibrant city offers. It is within this rich cultural mosaic that HUM is dedicated to providing alternative genres and artists with the resources, guidance, and platforms they need to captivate and engage with fellow underground music enthusiasts.

As HUM continues to propel the underground music scene forward, it actively champions innovation, collaboration, and cross-cultural exchange. We believe that through these initiatives, Hanoi’s dynamic underground music scene will flourish, ultimately making a resounding impact on the global stage.

HUM invites you to join us on this exhilarating journey as we shape the future of underground music, ushering in a new era of artistic exploration and expression.


Vu mien 116 Ha noi Hanoi City,
Hà Nội 100000, Vietnam


[email protected]


+84 77 635 6825